The Medical Fitness Academy is committed to assisting exercise and healthcare professionals implement medical fitness and wellness-based services among the services they already offer their clients/members.

Our Mission is simple… to make it easy for fitness and healthcare professionals to implement and operate a structured, profitable medically-integrated lifestyle fitness and wellness program that offers predictable outcomes and results right inside their businesses.

If you are looking to start offering medical fitness or other wellness-based services in your facility, we offer you our expertise and a unique opportunity to start, grow, and profit from using our proven, highly successful business models.

After earning his Master's degrees in Public Health and Exercise Physiology, his interests in medical physiology, epidemiology and bio-statistics lead him to research the trends in health and disease in America from a "global perspective", and how lifestyle diseases, already on the rise in the early 80's, were handled in and out of our nation's health care delivery system.

During the late 80's and early 90's, Rich owned and operated several financially lucrative wellness-related companies. In 1997, he opened his first medical fitness & weight loss center where he worked with physician-referred patients in a structured, effective, and time efficient program designed to reduce and where possible eliminate lifestyle-induced health conditions. He continued to refine his programs and protocols while running this flagship center, and went on to open several additional medical fitness & weight loss centers.

Rich is the founder of the Medical Fitness Academy, a consulting company specifically for healthcare and fitness professionals.  The company offers a wide variety of programs that help healthcare and fitness professionals plan, implement, grow, and profit from adding medical fitness and wellness-based programs in their facilities.  The Academy features business management, marketing and operational materials in the form of multimedia training programs as well as business implementation tools, downloadable forms, checklists and a wide variety of information on the systems and procedures required to offer and operate a successful medical fitness program inside your facility.

Rich is an advisor to fitness professionals, health club owners and operators, medical physicians, chiropractors, and physical therapists throughout the U.S.  During the past 25 years, Rich has conducted training programs for hundreds of fitness and healthcare professionals regarding the planning and implementation of medical fitness and wellness programs in their businesses.

Rita started out early in her career as an educator after graduating from college.  She earned her Master's degree in School Administration in the late 70's, changed careers, and used an introduction to secure a position as a contracts negotiator for a company that designed and manufactured electronic defense systems.

In the early 80's, she earned her Master's Degree in Business Administration and took on the position of Chief Financial Officer and Vice president of Administration for a Business & Technology Consulting Company and directed their financial, accounting, and administrative affairs.

Rita retired from the corporate world in the late 80's, changed careers, teamed with a group of physicians, and opened and managed wellness centers. After an unanticipated challenge and recovery from leukemia, Rita developed a passion for health and fitness and purchased and operated a group of women's fitness center franchises.

In the late 90's, disillusioned with the inherent weaknesses in the "health club" franchise business model, and believing that there had to be a better way, she teamed up with long-time friend and business associate, Richard Farina, Founder of the Medical Fitness Academy.  Together they developed and operated several very successful medical fitness & weight loss centers.

Rita coaches fitness professionals, health club managers & owners, corporate wellness managers, medical physicians, chiropractors, and physical therapists throughout the U.S. on how to integrate wellness and medical fitness programs into their facilities.

Rita is co-founder of the Medical Fitness Academy and has helped to develop hundreds of articles, tools, and resources to help healthcare professionals plan, implement, and profit from their own medical fitness and wellness center in their practices. Among Rita's most notable contribution has been the creation of training videos and materials on how to convert patients into long-term cash-paying wellness "clients".

Along with her years of experience as an educator, corporate executive and entrepreneur, and her degrees from Kutztown University, Lehigh University and Temple University, Rita also earned certifications as an American Council on Exercise Certified Personal Trainer, and as a Lifestyle and Weight Management Consultant.  She also earned certifications in the areas Fitness Assessment, Weight Training, Nautilus Strength Training, Exercise for Special Populations, Exercise and Cancer Recovery, and Metabolic Assessment and Training.

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