Meet Rich Farina

Rich works with healthcare professionals and fitness professionals who are interested in incorporating medical fitness and other wellness-based services in their practices, health clubs, and personal training studios that are both effective and profitable.

Rich Farina, M.S.
President & Founder

Rich began his career and interest in exercise and fitness at the age of 16 working as a trainer in one of the U.S.'s first east coast Nautilus centers. In college, he became the 'exercise go-to guy' and opened the university's first private exercise 'lab' for the regular students to have a place to go and not be intimidated by plate-slamming body builders and football jocks.

After earning his Master's degree in Public Health, his interests in medical physiology, epidemiology and biostatistics lead him to research the trends in health and disease in America from a "global perspective", and how lifestyle diseases, already on the rise in the early 80's, were handled in and out of our nation's health care delivery system.

During the late 80's and early 90's, Rich owned and operated several financially lucrative wellness-related companies. In 1997, he opened his first medical fitness & weight loss center where he worked with physician-referred patients in a structured, effective, and time-efficient program designed to reduce and where possible eliminate lifestyle-induced health conditions.  He continued to refine his programs and protocols while running this flagship center, and went on to open several additional medical fitness & weight loss centers.

Rich is the founder of the Medical Fitness Academy, a consulting company specifically for fitness professionals and managers.  The company offers a wide variety of programs that help fitness professionals plan, implement, grow, and profit from adding medical fitness and wellness-based programs in their facilities.  The Academy features business management, marketing and operational materials in the form of multimedia training programs as well as business implementation tools, downloadable forms, checklists and a wide variety of information on the systems and procedures required to offer and operate a successful medical fitness program inside your facility.

Rich is an adviser to fitness professionals, health club owners and operators, medical physicians, chiropractors, and physical therapists throughout the U.S.  During the past 20 years, Rich has conducted training programs for hundreds of fitness and healthcare professionals regarding the planning and implementation of medical fitness and wellness programs in their businesses.