Meet The Founders

Take advantage of the diverse skill-set and broad range of knowledge and experience offered by the Founders of The Medical Fitness Academy.

Rich Farina, M.S.
President & Founder

Rich works with healthcare and fitness professionals who are interested in incorporating medical fitness and other wellness-based services in their practices, health clubs, and personal training studios that is both effective and profitable. Rich began his career and interest in exercise and fitness at the age of 16 working as a trainer in one of the U.S.'s first east coast Nautilus centers. In college, he became the 'exercise go-to guy' and opened the university's first private exercise 'lab' for the regular students to have a place to go and not be intimidated by plate-slamming body builders and football jocks.

After earning his Master's degree in Public Health, his interests in medical physiology, epidemiology and bio-statistics lead him to research the trends in health and disease in America from a "global perspective", and how lifestyle diseases, already on the rise in the early 80's, were handled in and out of our nation's health care delivery system.

During the late 80's and early 90's, Rich owned and operated several financially lucrative wellness-related companies. In 1997, he opened his first medical fitness & weight loss center where he worked with physician-referred patients in a structured, effective, and time efficient program designed to reduce and where possible eliminate lifestyle-induced health conditions. He continued to refine his programs and protocols while running this flagship center, and went on to open several additional medical fitness & weight loss centers... Read More >>


Rita Bryan, M.S.
Vice President & Co-Founder

Rita is a leading contributor and Co-Founder of the Medical Fitness Academy. She is a twenty year veteran of the fitness and wellness industries.

Rita's unique skills for financial and management controls are enhanced by her experience of more than twenty years owning and operating fitness and wellness centers.

In the early 80's, she earned her Master's Degree in Business Administration and took on the position of Chief Financial Officer and Vice president of Administration for a Business & Technology Consulting Company and directed their financial, accounting, and administrative affairs. Rita retired from the corporate world in the late 80's, changed careers, teamed with a group of physicians and fitness professionals, and opened and managed wellness centers.

After an unanticipated challenge and recovery from leukemia, Rita developed a passion for health and fitness and purchased and operated a group of women's fitness center franchises. In the late 90's, disillusioned with the inherent weaknesses in the "health club" franchise business model, and believing that there had to be a better way, she teamed up with long-time friend and business associate, Richard Farina, Founder of the Medical Fitness Academy. Together they developed and operated several very successful medical fitness and weight loss centers... Read More >>


Our Mission

mission-statement300WThe Medical Fitness Academy is committed to assisting exercise and healthcare professionals implement medical fitness and wellness-based servicesĀ among the services they already offer their clients/members.

Our Mission is simpleā€¦ to make it easy for fitness and healthcare professionals to implement and operate a structured, profitable medically-integrated lifestyle fitness and wellness program that offers predictable outcomes and results right inside their businesses.

If you are looking to start offering medical fitness or other wellness-based services in your facility, we offer you our expertise and a unique opportunity to start, grow, and profit from using our proven, highly successful business models.