Several decades ago, the dental profession found itself having to deal with similar financial turmoil that many other types of healthcare practitioners are facing today. When forces beyond their control caused a significant decline in new patients, patient visits, and in their practice revenues, they re-invented themselves and realized the power they could harness if they took the lead in "preventive wellness". Do you recall what they did?
That's right... they added a "wellness" cash-based revenue stream to their practices called... Dental Hygiene. They hired and trained qualified para-professionals called dental hygienists and created an almost totally hands-off cash income stream to their practices... all in the name of PREVENTION AND WELLNESS.
All of a sudden, patients saw their dentist in a new light… as a Wellness Doctor. And they believed that their dentist had taken a more positive role in their dental care.
The result? More new patients… more patient visits… and more practice revenue! In fact, statistics show that the average yearly revenue from offering a dental hygiene program in a dental practice is between $120,000 and $154,000.
So why can't you follow the same successful business model? You can.